TikTok and the Fall of the Social-Media Giants

Last month, Blake Chandlee, TikTok’s president of global business solutions, was asked if he was concerned about competition from existing social-media networks like Facebook. Chandlee, who spent more than twelve years at Mark Zuckerberg’s company before moving to TikTok, dismissed the idea. “Facebook is a social platform. They’ve built all their algorithms based on the social graph,” he said, referring to the network of links to friends, family, and casual acquaintances that Facebook users painstakingly assemble over time. “We are an entertainment platform. The difference is significant.” Chandlee appeared to be responding to recent moves made by Facebook. Last year, the company integrated a TikTok-style short-video format called Reels directly into its main app. Then, in an internal memo sent this spring, Tom Alison, a senior executive at the social-media giant, announced a plan to modify the platform’s news feed to focus more on these short videos, tweaking the algorithm to display the most engaging content, even if these selections are “unconnected” to accounts that a user has friended or followed. Facebook, it seems, is moving away from its traditional focus on text and images, spread among people who know one another, to instead adopt TikTok’s emphasis on pure distraction. This shift is not surprising given TikTok’s phenomenal popularity, but it’s also shortsighted: platforms like Facebook could be doomed if they fail to maintain the social graphs upon which they built their kingdoms.[…]


World History Encyclopedia

About Us
We are a non-profit organization publishing the world’s most-read history encyclopedia.

Our Mission
Our mission is to engage people with cultural heritage and to improve history education worldwide.

Our Vision
Studying history helps us gain a more nuanced understanding of the world we live in today. Our knowledge and interpretation of history shape how we define ourselves as nations and as cultures, and it influences how we see and interact with other cultures. We help people across the globe gain a deeper, fundamental knowledge of our interconnected human past in order to create curious, open-minded, and tolerant societies in the future.

Our Work

.eu Web Award

We want to make history engaging and compelling, inspiring our users and visitors to learn more. We reach the digital generation by sharing an array of historical topics and narratives through text, video, interactive features, and social media.

Every submission to the encyclopedia is carefully reviewed by our editorial team, making sure only the highest quality content is published to our site. Our publication follows academic standards, but it is written in an easy-to-read manner with students and the general public in mind. As a result, our publication is recommended by many educational institutions including: 

We were the proud winners of the .eu Web Award for education in 2016, and we have organizational and media partners in Europe, North America, and South America. World History Encyclopedia has also received grants from cultural and research organizations in the United Kingdom and the United States of America.

We are a non-profit organization dedicated to transparency. Please feel free to review our annual reports to see how we invest our donations and membership revenue.

Our Story

World History Encyclopedia was founded in 2009 by Jan van der Crabben. He realized that the internet was missing a reliable and comprehensive resource for ancient history, which is why the website was called Ancient History Encyclopedia until it changed its name to World History Encyclopedia in 2021. What was available online was either scattered across various websites, illegible due to poor presentations or tainted with a distinct nationalist agenda.

Jan also had the idea that history was not linear (as it is taught in most school coursebooks), but rather a very parallel type of story, where everything is interlinked. After much programming on a netbook during daily train rides from London to Horsham in the United Kingdom, the site was launched to the public in August 2009. Since then, it has grown from a small hist[…]

How to become a … head librarian

What other skills and experience would help someone to do your job?

So much of what we do in libraries is based on collaboration and working in partnership with other organizations, so an ability to broker and sustain a wide range of partnerships is key...

The media stereotype of an old-fashioned service in decline is wrong – these days librarians must be entrepreneurial leaders with digital savvy […]

Most Powerful Tech Quotes – The Ultimate List

A bit of reflection on how deeply we depend on technology is good for anyone, especially if you spend too much time on social media networks. This list of the most insightful technology quotes was first published at our sister site Ebook Friendly. Some quotes are visualized to let you easier share them on social networks. Cory Doctorow said once “This is why I loved technology: if you used it right, it could give you power and privacy.” The choice between using or not using technology. The challenge is to use it right […]

Open Access Publishing

What is Open Access Publishing and why is it important? Listen in as Raj Balkaran interviews Dominik A. Haas on his Fair Open Access Publishing in South Asian Studies (FOASAS) initiative which maintains a list of relevant publishers, journals, book series and other publication media. The list is available here. If you know of any other FOA publishers, journals etc. with an emphasis on Indological / South Asia-related research, or have feedback about the list, feel free to contact Dominik directly at dominik@haas.asia […]

Slumping reading culture in Pakistan: Remedial measures | By Abid Hussain

Abid Hussain

READING has become an essential part of our life. People at large are running away from readings.

We are responsible for this slumping reading culture. Reading is the third skill to learn any language. It is a lifelong process that never ends.

People read for many reasons; one reason is to gain information and knowledge to solve day today’s problems [...]

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