Building better connections: Using influencers to grow your brand

Many brands are spending big on social platforms and turning to influencers to make more personal (and profitable) connections with their potential customers. But with the ever-growing number of influencers out there, and the major dollars being invested, influencer marketing has become a complex landscape for many B2B marketers to navigate. Download this FREE resource from media powerhouse Nielsen to get insights into the social media influencer landscape across major platforms like Instagram, TikTok, and YouTube.

You’ll learn:

  • How influencers engage with their audiences
  • The top influencer personas across platforms
  • How to know which influencer is right for a campaign

Author: Mulugeta Woldetsadik, Librarian/Information Professional at Hawassa University, Ethiopia [21st Century LIS Network: Information_Knowledge Retrieval & Dissemination Platform]

Mulugeta Woldetsadik, Librarian/Information Professional @ Hawassa University, , Sidama Region, Ethiopia

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