Day: April 9, 2022

Not all Readers are Leaders, but all leaders are leaders


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Data Never Sleeps 9.0 (How much data is generated every minute?)


The 2020 pandemic upended everything, from how we engage with each other to how we engage with brands and the digital world. At the same, it transformed how we eat, how we work and how we entertain ourselves.

Data never sleeps and it shows no signs of slowing down.

Our 9th edition of Data Never Sleeps illustrates the impact of the coronavirus pandemic on the increasing digitization of daily life and how technology is helping re-imagine the future of work.

See what happens in an internet minute in our infographic below:

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Media Smart: Lessons, Tips, and Strategies for Librarians, Classroom Instructors, and other Information Professionals


Information has become one of the most crucial commodities in today’s world. From multinational corporations to single individuals, we all make critical decisions based on the information available to us. However, modern ease of access to information does not often guarantee access to good information. In this digital age, where facts can be easily manipulated to align with political, social or monetary aims, media literacy has become an essential skill.

Media Smart: Lessons, Tips and Strategies for Librarians, Classroom Instructors and other Information Professionals is an invaluable toolkit for navigating the fraught information landscape. From the history of media manipulation to practical applications of media literacy, this book will offer a thorough grounding in teaching students to defend themselves from mis-and dis-information. It discusses how technology affects the information we receive, offers a brief look at the psychology behind how we process information, describes the various means by which media can be manipulated and provides tips about how to recognize and avoid false or misleading information. Featuring numerous classroom exercises and case studies specific to each aspect of media manipulation, this book is essential reading for students and educators in communications, media and information literacy as well as librarians and anyone interested in developing their media literacy skills.{..]

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State of Media & Entertainment on Mobile in 2022 Report


Mobile is the primary battle ground among media giants. In 2021, Media & Entertainment apps drove nearly 50% of global consumer spend in applications. Our latest State of Media & Entertainment on Mobile Report is powered by App IQ, allowing businesses to keep close tabs on granular shifts in consumer behavior, feature adoption, demographic preferences and regional differences in order to maximize their mobile growth. Download data.ai’s State of Media & Entertainment Report to equip you with the nuanced insights you need to succeed on mobile, including:

  • Which subgenres represent the biggest growth opportunities and how to compete in a market where competition is heating up
  • What video streaming (OTT) apps are favored by Gen Z, Millennials and Gen X/ Baby Boomers and how to optimize for your target audiencein a changing landscape
  • How Feature Tags illuminate strategic advantages or timely pivots and how to factor into your growth roadmap
  • Which keywords resonate in-market and how to refine your App Store Optimization
  • Which Entertainment subgenres are poised for market disruption and how to incorporate into your regional expansion strategy
  • Who are the market leaders, what innovations have fueled their growth and how to leverage best-in-class tactics to win on mobile
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A Day in the Life of Five Librarians


Justin Hoenke, the director of Gardiner Public Library in Gardiner, Maine, has been talking to all types of library staffers for A Day in the Life, his column in Information Today. Among other things, he asks them about their typical days, moments that made them proud, their current projects, and how they see the library field evolving. Here’s a look at his columns from July/August 2021 to January/February 2022, which have been lightly edited and condensed for the web. 

Here are the previous parts of this series:

You can read the full interviews in Information Today, starting with the September 2017 issue.

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