I Went to My First In-Person Conference in 19 Months: Here Are the 7 Most Relevant Marketing Lessons I Learned and What They Mean for Libraries

To Librarians

Super Library Marketing: Practical Tips and Ideas for Library Promotion

Photo courtesy Public Library of Cincinnati and Hamilton County, Children's Room, 1950.

Last week, I felt like a groundhog venturing out of its hole after a long winter of hibernation. But groundhogs only hibernate for five months, and I’ve been in lockdown for 19 months.

I went to Content Marketing World, a global marketing conference run by the Content Marketing Institute. You’ve heard me talk about it (a lot!) here on the blog before. It’s the conference where I get the most inspiration. I come away with pages and pages of practical tips. And this year was no exception.

I listened to the top experts talk about the ways the pandemic has changed consumer behavior in email, social media, and engagement with brands. I will be bringing you more of those insights, and what they mean for libraries, in the coming weeks.

But I’m eager to share the top seven takeaways with you right now. These big ideas will impact…

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